About

 

My name is Michael Gegerfeldt, and I live in Stockholm with my wife Linn Gegerfeldt) and my son Alexander, who was born in 2019.

I have worked within e-commerce since before 1998, and I am the founder of the online beauty retailer Eleven, which I started in 2004 - when ecommerce within the beauty segment was unavailable. We were one of the pioneers that introduced ecommerce in this segment and I have been working hard since then to evolve e-commerce in general for the Nordics.

Since January 2021 I am the CEO of the wonderful online food & delicacy store Delitea.se.

To learn more, I have made my CV available here.

Interviews (Swedish)

A few of the different interviews I have done through the years you find below.

Talks & Events

I haven’t been a fan of standing on the stage and talking, but I am improving and have found that I quite like it. A few of the talks and events I have been speaker at though is below: